Well grounded - with Peigin Crowley
An award-winning spa consultant Peigin Crowley has spent more than 20 years crafting distinctive and transformative wellness products and treats for fivestar luxury properties. But in 2020, her attention shifted to the home. Experiencing the devastating impacts of stress, burnout, loss of identity and disconnection from the natural world, she embarked on a quest to create products and at-home rituals that could easily be incorporated into a daily self-care routine. Today, the brand continues to grow, focusing on craft and quality over quantity, sustainable business practices and the promotion of accessible and intuitive self-care for all. Committed to the power of touch, Ground Wellbeing rituals are created by Peigin to deliver carefully developed massage treatments through her years of work as an aromatherapist, where she gained a deeper sense of empathy, compassion and understanding.