Pre-touch not re-touch

Selfie Shield Broad Spectrum SPF 38 Dry Oil Primer is the new product from beautyblender – a sunscreen designed to actually work with make-up.

This totally invisible, quick-absorbing dry oil helps both protect and prep skin with no residue or cast no matter your skin tone. The formula offers multi-spectrum protection from both UVA & UVB and HEV (High Energy Visible Light produced from computers, tablets, phones).

This little gem does it all – preps the skin and helps fend off damage from the sun as well as your technical devices!

Make-up artist and beautyblender founder Rea Ann Silva has always approached her film and television jobs with a simple motto: pre-touch so you don't have to re-touch. That's the inspiration behind the brand's latest innovation: Pre-Touch Primers.

New: Selfie ShieldTM - Broad Spectrum SPF 38, Dry Oil Primer
Suitable for All Skin Types
Never forgo SPF again with Selfie ShieldTM, a sunscreen that actually works with makeup. This totally invisible, quick-absorbing dry oil helps both protect and prep skin with no residue or cast--no matter your skin tone. The feel-good formula offers multi-spectrum protection from UVA, UVB and HEV (high energy visible) light to help fend off damage from both the sun and your tech devices.

The LevelerTM - Pore Minimizing Primer
Available in two shades: Light/ Medium and Tan/Deep
Suitable for Normal to Oily Skin
Unlike other mattifying primers, The LevelerTM has a lightweight texture that never feels suffocating on the skin. This skin smoothing primer contains niacinamide and manuka honey to help blur the appearance of redness and witch hazel to help minimize pore size for skin that's smoother than glass.

Opal EssenceTM - Serum Primer
Suitable for Normal to Dry Skin
Botanical extracts shine in Opal EssenceTM, adding radiance and moisture for up to eight hours. This nourishing, triple transforming texture goes from a gel to an oil to cream, creating a hydrating base so foundation glides over skin without clinging to any dry patches or lines. A powerful blend of fermented botanical extracts help soothes and brighten so skin looks better instantly and over time.

How to use each primer:
Using a damp beautyblender or fingers, dab over clean skin before makeup application, or wear alone.

beautyblender Pre-Touch Primers retail for £28 each, available exclusively at www.cultbeauty.com