Wayfairer Travel launches a new eco category, 'Eco by Wayfairer'

Specialising in tailor-made luxury holidays to the world's most exciting destinations, Wayfairer Travel is an award-winning luxury travel company founded in 2015 with a core commitment to responsible travel. Wayfairer’s bespoke itineraries are individually designed by a team of luxury travel specialists and experts in the industry, from trekking holidays and safaris to honeymoons and family adventures.

Following substantial international expansion and a growing category of eco-conscious customers, Wayfairer has defined a specific set of requirements for its accommodation partners to qualify for the new ‘Eco by Wayfairer’ certification and help customers identify the most environmentally friendly options.

Ellie Lewis, responsible travel executive at Wayfairer Travel, tells us: “Eco-friendly tourism is one of the fastest-growing sectors in the global travel industry, but it’s also one of the most confusing spaces for consumers, with growing curiosity and ambiguity around what constitutes responsible travel. ‘Eco by Wayfairer’ recognises the need to look beyond carbon footprints and incorporate conservation, socio-economic and cultural contributions too. We hope that it will bring more clarity and transparency to our customers.”

To find out more, visit www.wayfairertravel.com