New research has revealed the most popular UK locations for proposals in 2020 according to Instagram, and despite the pandemic, Liverpool remains the number two place to pop the question, placing only behind the capital. The study by family-owned jeweller, Beaverbrooks analysed over 10,000 proposal hashtags, including #engaged #bridetobe and #proposal, to reveal the most popular places to get down on one knee, and the capital came out as the UK’s number one proposal hot spot.
Liverpool featured prominently on the list of loved up locations, with one in ten lockdown proposals taking place in the maritime city since June, closely followed by UNESCO World Heritage site, Bath (7 per cent) and Cornwall, home to stunning seaside towns such as Newquay and St Ives (6 per cent).
And while travel restrictions have meant exotic beach proposals have been put on hold for most, it seems 2020 proposers still favour a seaside setting for the romantic moment, with Brighton and Norfolk each appearing in 5 per cent of the total ‘proposal selfie’ hashtags over the past three months.
Other popular locations featuring in the UK proposal hot spots list include the university city of Cambridge (4 per cent) which pipped rivals Oxford to the post, Leeds (4 per cent) and the Scottish capital city of Edinburgh (3 per cent).
The Lake District featured at number 10 in the list (3 per cent), with its beautiful scenery and secluded, romantic walking trails.
With many Brits putting proposal plans on hold back in March, Beaverbrooks has seen a surge in engagement ring sales over the past few months as the nation emerged from lockdown, with diamond sales increasing by 3.5 per cent in August alone (vs same four weeks last year).
Lorna Haddon, head of diamond rings and jewellery at Beaverbrooks, said: “2020 has been an unusual year for proposals, with so many people having to postpone or re-think their engagement plans.
“Despite restrictions being in place, it seems that nothing will stand in the way of true love, and our research shows there are numerous romantic destinations across the country where proposers are choosing to get down on one knee.
“Popping the question is a big deal, but wherever and whenever you choose to propose, it’s about finding what’s right for you and your partner. With over 101 years of experience, we can help you every step of the way on your proposal journey, from picking the perfect diamond to planning the perfect proposal.”
Top 10 UK Proposal Hotspots According to Instagram
1. London (47 per cent)
2. Liverpool (9 per cent)
3. Bath (7 per cent)
4. Cornwall (6 per cent)
5. Brighton (5 per cent)
6. Norfolk (5 per cent)
7. Cambridge (4 per cent)
8. Leeds (4 per cent)
9. Edinburgh (3 per cent)
10. Lake District (3 per cent)
Lorna Haddon, head of diamond rings and jewellery at Beaverbrooks, comments on Liverpools top two place:
“Liverpool takes the second spot on our lockdown proposal hotspots, with 9 per cent of proposals taking place in the maritime city since June. Famous for its love locks on the Royal Albert Docks, what better destination to pop the question than surrounded by thousands of declarations of love? Just remember to double check the government guidelines when planning your proposal.”
Check out www.beaverbrooks.co.uk
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