LYRA Swim and The Spa at Carden collaborate on an inclusive modest swimwear event

Digital marketing executive Khaoula Boumaaza from LYRA Swimwear says, “We wanted to provide our community of influencers and #LYRAladies with a safe space where their values would be respected, and where they could be their truest selves in our designs that combine modesty, style, and functionality. Bringing our vision to life at Carden Park’s SPA provided our influencers with a special experience that combined two important things for them; self-care by rewarding themselves with a memorable SPA getaway and fashion, feeling their absolute best in our inclusive designs. We are confident that this is only the first of many inclusive getaways where women from minorities know that there will always be space for them with LYRA Swim and Carden Park”

Marketing manager at Carden Park, Dan Rennie says, “We were delighted to welcome LYRA Swim to use our spa, as we think it is really important to be inclusive within the spa space. We actively want to market The Spa at Carden as an inclusive spa, letting guests know we cater to the modest market, from female-friendly spa sessions, down to menus featuring plenty of Halal options and non-alcoholic drinks. We receive a large number of comments on our social media pages from guests saying they’ve had really positive experiences at the Spa at Carden, where modest swimwear is a common sight and women from Muslim and other religious backgrounds feel comfortable and totally themselves”

This collaboration marks a significant stride towards breaking down barriers and fostering inclusivity within the spa industry. By seamlessly integrating modest swimwear into the spa environment, LYRA Swim and The Spa at Carden Park are setting a precedent for acceptance and self-expression.