PoB Hotels welcomes three new members including North Wales' Penmaenchaf

PoB Hotels, a leading collection of independent luxury hotels across the UK, proudly welcomes three new members to its prestigious portfolio: Matfen Hall in Northumberland, Mallory Court in Warwickshire, and Penmaenuchaf in Eryri (Snowdonia) National Park.

Each brings a strong regional identity, significant recent investment, and a deep commitment to personalised guest experiences — qualities that define the PoB Hotels brand.

Founded in 1982, PoB Hotels has long celebrated independent hotels that are deeply rooted in their locations. But it is the brand’s recent transformation - including a refined brand identity, elevated quality standards, and a more strategic membership framework — that has solidified its place as the go-to collective for independent luxury hotels in the UK.

Membership is highly selective, with hotels undergoing a thorough assessment and annual inspections to ensure they meet the exceptional quality expected across design, service, and guest experience. The independent nature of every member property remains essential — ensuring each delivers a bespoke, regionally grounded experience that reflects the character of its setting.

PoB Hotels is not just a mark of prestige; it is a strategic move. Membership offers access to targeted marketing, meaningful brand partnerships, and a growing community of loyal, high-net-worth travellers seeking individuality, authenticity, and elevated service. What underscores the value of the membership is seeing existing members choose to bring additional properties into the collection, a testament to the tangible benefits and visibility PoB Hotels provides.

For instance, Bovey Castle, part of the Eden Hotel Collection, has been a longstanding PoB member, and has now brought its sister property, Mallory Court, into the fold. Similarly, The Grove of Narberth, already a successful member, has welcomed Penmaenuchaf into the collection as its second PoB hotel — a clear sign of the impact PoB membership has on brand profile and commercial success.

Kalindi Juneja, CEO of PoB Hotels, commented: “We are delighted to welcome Matfen Hall, Mallory Court, and Penmaenuchaf into the PoB Hotels family. Each has shown a deep dedication to delivering best-in-class hospitality through investment, innovation, and a respect for their local heritage. More than ever, independent hotels are seeking strategic alignment with a brand that elevates their visibility without diluting their individuality. That’s what PoB Hotels offers — a platform built on quality, character, and community.”