After coming in third in 2017, Liverpool leapfrogged southern nightlife hubs London and Brighton to take the top spot in 2018. The data gives football fans something to cheer about Liverpool is twice as popular with hens than its rival Manchester, five times as popular as Leeds and nearly seven times as popular as Newcastle.
The top five UK destinations for hens in 2018 were:
- 1. Liverpool
- 2. Brighton
- 3. London
- 4. Manchester
- 5. Bournemouth
The city made famous by the swinging sixties has even been declared the third most popular hen destination in Europe after beating classic sun-soaked party destinations like Ibiza, Benidorm and Tenerife. In fact, Liverpool was nearly four times as popular than both London and Benidorm with the UK's brides-to-be.
Sarah Chapman, Head of Hen, Stag and Sten at Red7, explained: Liverpool is a fashionable destination with great shopping as well as trendy bars and restaurants. A real shift is taking place in terms of what hens and stags want from their pre-wedding party. We have noticed that, over recent years, hens are steering away from hotels and opting for other types of accommodation such as apartments, villas and houses.
Whilst a big night out in an exciting city centre is still seen by many as an essential, more groups want to spend time 'in' together. Hotels mean that groups are separated into different rooms, but Liverpool is full of beautiful, modern apartments.
A lot of our hens have entertainment come directly to them like cheeky butlers, private chefs, yoga classes and pampering sessions. We expect this trend to continue in 2019. A few years ago, celebrity trends had more of an influence and many of our hens wanted their travel to reflect reality shows such as TOWIE. Our trips to Essex were flying off the shelves.
I feel that, today, people want to create their own unique experience. Liverpool is perfect for that it can be whatever you want it to be.For more information about Red7, head to www.redsevenleisure.co.uk