The Swift Effect: Why Cushion-Cut Diamonds Are About to Have Their Moment
Taylor Swift's engagement is driving more than just headlines - it's inspiring UK couples to rethink their dream rings! Fans have watched her trade 'Blank Space' for a love that's truly ring-worthy, and now her cushion-cut sparkler is reshaping the engagement ring market! Want the inside scoop on how pop culture is shaping Britain's "dream ring" moment? Iconic UK Jewellery brand Abbott Lyon has created the full breakdown of the hottest styles, shapes, and regional trends — and it's sparkling with star appeal