Bridal fashion news and inspiration

Merci Maman unveils Pink October Collection

Personalised jewellery brand Merci Maman is donating 100% of profits to the Breast Cancer Research Foundation from its Pink October collection. Discover the new Pink October collection, inspired by the best-selling personalisable pieces, redesigned with pink crystals in support of Breast Cancer Awareness Month. Add a pop of colour and sparkle to wedding jewellery for brides, bridesmaids and mothers with an eye-catching pink accessory. Make it personal by choosing a precious name or date to be hand-engraved, creating the perfect, sentimental gift. As a brand built by women, for women, Breast Cancer Awareness is very close to the team's hearts.

Elizabeth Scarlett celebrates a decade of wild beauty

British lifestyle and accessories brand Elizabeth Scarlett is celebrating a decade of wild beauty. Artful, joyful, and wild at heart, each Elizabeth Scarlett piece spreads joy, keeps life organised and gives back to nature. Ten years ago when she started the collection, designer Elizabeth wanted to create beautiful accessories with each piece giving back to the wild places and endangered species that inspired her art. That vision became the 2% to the wild initiative, which has since raised more than £750,000 for conservation, safeguarding sea turtles, orphaned elephants and African penguins. Bestsellers include the embroidered World Wildlife everyday pouch, £34, and the Turtle Conservation open flat make-up bag, £48. Each piece can be persoalised with up to three initials.

SARAH JESSICA PARKER JOINS JEWELLER ASTREA LONDON

Astrea London, the pioneering luxury jeweller redefining the future of diamonds through its world-renowned luxury lab-grown diamonds, is proud to announce the appointment of Sarah Jessica Parker as its new global creative director and founding partner. A celebrated style icon, Sarah Jessica Parker, known for playing the role of Carrie Bradshaw in And Just Like That and Sex and the City has shaped global culture and style for decades. Now, she joins Astrea London, becoming a new visionary of the global lab diamond movement and charting a bold new course for sustainable luxury, one where technology, design, and responsibility converge to transform the diamond industry.

Introducing River Island x Olivia Attwood - The Complete Collection

A bold, confident take on autumn/winter dressing, this exclusive edit is a masterclass in power dressing, styled by Olivia Attwood herself. From desk-to-dinner tailoring, perfect for date night, to elevated everyday staples and wedding-worthy pieces, the collection offers a fresh perspective on modern glamour. Think sharp silhouettes, luxe textures, rich seasonal tones, and statement pieces designed to turn heads. Olivia brings her signature edge and unapologetic confidence to every look – this is power dressing redefined. Highlights include party-ready separates, oversized outerwear, tailored co-ords and luxe knitwear making it the ultimate AW25 wardrobe refresh. The entire range is available exclusively at River Island.

Goddiva launches Midnight Muse collection for Autumn/Winter

Goddiva has just launched the Midnight Muse collection this September for Autumn/Winter '25 offering wow-factor dresses perfect for weddings. This collection embodies the ultimate fusion of luxury, versatility, and allure. Designed for every woman, for every occasion, garments are available in sizes UK6 to 18. A love letter to timeless glamour, Midnight Muse is a masterclass in fabric artistry and theatrical detail. Drawing inspiration from the opulent romance of Bridgerton-era fashion, the collection reimagines regency-inspired silhouettes for the modern woman, with lace-up corsets that define the waist, sweeping A-line skirts that create dramatic movement, and dresses that whisper elegance with every step. Each piece is designed to add a sense of drama to every stitch, transporting wearers into a world where sophistication meets charm.

PANDORA UNVEILS TWO NEW COLLECTIONS, REINVENTING ITS CORE CHARM OFFERING

Pandora, the world's largest jewellery brand, has launched two new collections - Pandora Talisman and Pandora Minis - that reimagine its signature charms and carriers with contemporary aesthetics and deeper storytelling. Pandora Talisman draws inspiration from ancient coins, presenting 12 intricately engraved medallions featuring Latin inscriptions such as amor vincit omnia (meaning 'love conquers all') and per aspera ad astra (translating to 'through hardships to the stars'). Crafted in 100% recycled sterling silver, 14k gold plating, mixed metal finishes, and man-made mother of pearl, each medallion carries a symbolic motif - from arrows of resilience to celestial icons - offering wearers a meaningful expression of self.

Next reveals what to wear to a register office wedding

According to Pinterest's annual wedding trends report, searches for register office wedding outfits have increased by 49%, with the majority of searches being driven by Gen Z, suggesting a shift in mindset around the occasion for the younger generation¹. One thing likely to be influencing this shift is the popularity of register office weddings among celebrities. Couples including former Made in Chelsea stars Jamie Laing and Sophie Haboo, and Brewdog founder James Watt and TV personality Georgia Toffolo have opted for a more casual register office wedding in recent years, inspiring many to follow suit and use the money saved to enjoy a second celebration or a more extravagant honeymoon.

Personalised jewellery brand Merci Maman recently unveiled Wedding Pearls collection

Personalised jewellery brand, Merci Maman recently unveiled the Wedding Pearls collection including earrings, necklaces and bracelets that can be engraved with meaningful names, dates and initials. Pearls are making a comeback and these delicate pieces are the ideal choice for brides, bridesmaids, mothers-of-the-bride and even wedding guests. The collection has been designed to celebrate the most beautiful love stories with discreet jewellery filled with meaning. Items include the personalised initial white pearl bracelet featuring up to five bead charms that can be engraved with initials. There's also the personalised mother-of-pearl clover cross chain bracelet that can be engraved on the reverse of the clover. The white pearl earrings add a timeless touch and the fashionable personalised lariat necklace is on-trend this season.

SilkFred reveal What to Wear to a Summer Wedding (In a Heatwave)

Head stylist at SilkFred, Megan Watkins, has shared some practical advice on how to style yourself for a wedding when it's 30 degrees and rising whether it's a city ceremony or a countryside affair. – Her focus? Pick light,floaty and breathable fabrics, clever accessories, and avoiding anything that sticks, clings or overheats. You want movement and airflow – think loose midis, breezy wrap dresses and anything made from linen, cotton or chiffon. Megan says, "Natural fibres are your best friend in the heat. A cotton sundress or a light chiffon slip will keep you cool without compromising on style. Avoid anything too tight or structured – it's all about floaty and flattering."

Introducing the Summer 25’ Rosie ContourWear Collection

This summer, M&S has introduced the new Rosie ContourWear collection embracing ultra-feminine aesthetics with conteporary design and innovation to deliver an inclusive range of shapewear styles that are as romantic as they are foundational. Featuring a blend of luxurious silk and French-designed lace – both machine washable – the fabrics offer a premium and elevated range, without sacrificing on practicality. Plus, they enhancing the natural silhouette and help sculpt the body. New styles include the beautiful corset-inspired longline bra and coordinating waist slip, blending delicate corsetry styling while offering modern, sculpting benefits. The collection also sees the return of the bestselling Rosie shoulder pads, designed to clip onto the straps of any bra and available in black and pale opaline.

The Camden Watch Company collaborate with tattoo artist and author Rebecca Vincent

British independent design brand The Camden Watch Company, founded by wife and husband team Anneke Short and Jerome Robert, have released a new edition to their No.24 watch designs. Having collaborated with acclaimed primarily nature-based tattoo artist and author Rebeca Vincent on two unisex watch dial designs and a necklace, The Camden Watch Company's "No.24 Camden x Rebecca Vincent" features a new, beautifully detailed rose artwork. This latest edition offers a more delicate fit while keeping all the striking charm of the original. The rose design sits on mother-of-pearl dial -- elegant, feminine and timeless with an industrial edge. It has highly-polished metal indexes giving the dial a great shine and using a 'train-track' minute indicator.

LittleWomen.com introduces new AI & One-to-One bra fitting

British lingerie retailer Little Women.com has partnered with Brarista to launch the world's first AI bra fitting solution for customers with smaller busts. The Brarista AI Fit Chatbot acts as a fit expert, lingerie stylist, and care assistant for customers who require cup sizes A, AA and AAA. Part of the new LittleWomen.com Lingerie Angels Fitting Service, customers can also book an online one-to-one ZOOM consultation with a small bust bra fitting expert who will offer advice on the fit, style and bra shape and suggest suitable products. Since its launch last month, more than 100 women have used this free service.

NEXT reveals the best colours to wear to a summer wedding

Experts at the fashion brand NEXT have revealed the best colours to wear to a summer wedding this season, and what to avoid. When it comes to wedding guest dresses, some brides prefer guests to steer clear of shades that are too light, for example cream, off-white garments and white. If you find yourself wondering whether the colour is too close to white, it's best to check with the bride first. This summer, pastels and more muted tones are set to come into their own at weddings both in the UK and abroad. Softer shades make the ideal choice for a wedding guest outfit, so as not to draw too much attention by being too loud but still feeling seasonal and making a statement.

Introducing The Laura Ashley Dress Edit at NEXT

The latest Laura Ashley dress collection is available exclusively at Next stores around the UK. Celebrating the brand's cherished heritage, this beautiful range draws inspiration from the rich Laura Ashley archive, reimagining iconic prints for the modern wardrobe. Blending timeless romance with contemporary femininity, the collection features delicate ruffle detailing, puff sleeves and broderie detailing. From large scale florals to gorgeous ditsy prints, each print has been carefully selected form this beautiful collection. Designed to offer effortless elegance for every occasion, the collection features everyday casual dresses to statement occasion pieces, perfect for adding a timeless touch to your wardrobe.

BRIDAL DESIGNER SANYUKTA SHRESTHA IS HONOURED WITH AWARD

Sanyukta Shrestha, the leading sustainable UK bridal designer has been honoured with the Outstanding Achievement award at the eighth annual Britain's Asian Wedding Awards 2025 for the category of Wedding Boutique of the Year Award in London. This prestigious event was organised by Oceanic Awards, a leading and the largest ethnic awards events company in Britain, which hosts approximately 250 award ceremonies annually, both online and in more than 20 cities worldwide. Sanyukta Shrestha has been previously recognised with these esteemed accolades in 2020, 2023, and 2024. Regarding this year's award, Shrestha commented, "This Outstanding Achievement award brings immense joy and reflects 14 years of unwavering dedication and passion for our cherished brides across the UK and beyond."

The Atlas x River Island collection launches

The one-of-a-kind Atlas x River Island collection has launched with honeymoon must-have pieces in vibrant shades. Discover the fashionable new collection designed with Adrianne Dimitrakakis, the artist behind atlas. This exclusive range reimagines Adrianne's prints into versatile pieces made for every occasion. The designs are inspired by the artist's travels, incorporating elements like textured walls, vintage signage, and collected trinkets - each telling a unique story. This collection stays true to Adrianne's vision: bringing a little sun to the everyday and offering pieces that feel like keepsakes from a journey. They are a must-pack for anyone heading on honeymoon this summer!

Married at First Sight star launches bridal collection

Former Married at First Sight UK star and Ms Great Britain, April Banbury recently launched her debut bridal line. Drawing from her experience in fashion design and the bridal industry, April's collection embodies a modern and unique twist on classic elegance, featuring intricate detailing and luxurious fabrics. Despite earning a BA (Hons) degree in Fashion Design, April encountered significant challenges on her journey, however, she remained passionate about achieving her dream. April says, "Having my aspirations discouraged in the past has only made me more driven to succeed, and launching my own brand is an exciting milestone. For me there is no better feeling than helping a bride find the most important dress of her life."

Monsoon by The India Edit launches

Monsoon is proud to introduce its latest limited-edition collaboration with fashion and lifestyle tastemaker India Carson, known to many through her social platform The India Edit. Designed with India's signature style in mind, the collection brings together timeless silhouettes in soft, earthy tones oozing effortless elegance - they are the perfect pieces for sunny days and warm evenings, especially for those attending a wedding this summer. From flowing dresses to stunning tops, each item is made to mix, match, and move. Highlights include the Matilda printed puff-sleeve midi dress, £110 and the Isabelle drop-waist maxi gown in a stunning shade of yellow (both pictured).

Occasionwear retailer Next reveals which bridesmaids' dresses will suit everybody

Wedding planning is one of the most exciting yet often stressful life events. From choosing the perfect dress to managing last-minute changes, brides face multiple pressures including how to keep their bridal party happy. Occasionwear retailer Next has conducted a survey to discover British people's opinions on bridal party dynamics, including who gets a say on the dress and who should pay for it. The study found that more than one in five (22%) think the bridesmaid should pay for their own dress in full, with one in three (31%) revealing that they have had to contribute towards their bridesmaid's dress in the past.

Abbott Lyon introduce new 925 Sterling Silver Collection

Popular jewellery brand Abbott Lyon has recently introduced the new 925 sterling silver collection - and at County Wedding Magazines, we're officially obsessed! The carefully curated range features everything from mini initials and tiny charm pendants to semi-precious birthstones, all designed with a dainty-but-durable finish. Each piece is crafted in high-quality sterling silver, making it perfect for layering, gifting, or everyday wear. It's subtle, sophisticated, and designed to last ideal for anyone looking to elevate their jewellery game without going over budget. It offers items that are ideal for brides, plus great gifts for bridesmaids and mums.