Wedding day hair matters: 7 in 10 UK men prioritise grooming for the big day
Summer is the perfect time of year for a wedding, with its longer days and beautiful weather, which provides the perfect time for a celebration. In England and Wales, August was the most popular month for marriage in 2023, with 32,121 ceremonies taking place. A wedding day is one of life's most meaningful milestones, and couples are placing greater emphasis than ever on looking and feeling their best. Increasingly, this focus extends to grooms, who are embracing grooming and personal style as part of their preparations. In 2025, searches for "groom makeup" rose by 42%, alongside a notable increase in social media content highlighting male beauty and appearance.