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Picture January 2020, the good old days, the calm before the storm. Beth Boyle owner of Laraine Westwood, had taken a leap of faith and designed her own line of bridesmaid dresses. After being a personal shopper to bridesmaids for many years in her shop, she found herself designing around the issues often faced. But just as interest in her designs started gathering momentum, Covid put a stop to everything.
Not to be disheartened Beth soon realised there was an opportunity to take the time to develop her collection and focus on her planned clothing line. So, fast forward to January 2021 and she’s now launching a made-to-order bridesmaid dress and flowergirl collection, as well as a made-to-order clothing line, and the ReMaid concept (all about redesigning bridesmaid dresses to be worn again after the wedding). She’s also found herself with a growing obsession for finding eco-friendly ways to work.
Beth says, “I allow the bridal party to truly have the final say. Once a skirt shape has been picked, the neckline, sleeve, back detail and length can all be selected to create exactly what’s needed to work with the individual’s shape, size and style. Too many times a dress would have been perfect, if only a bra could be worn or it had a daring back detail or a sleeve. All these are choice for Laraine Westwood’s bridesmaids, not problems.”
Find out more at www.larainewestwood.co.uk
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