Switch it up

Award-winning wedding florist Foam Wedding Flowers & Gifts, based in Maghull, cleverly adapted the business to stay afloat when the Covid-19 pandemic hit, switching primary products from posies to pampas. When her couples were forced to postpone or cancel their big days, owner Joanne Quinn turned to another form of decoration to keep her busy.

She started with relevant themes and seasons, listening to her customers and creating a connection to their thoughts and feelings, making the most vibrant rainbow floral arrangements to honour our outstanding NHS and creating hundreds of Christmas products, from wreaths to table centrepieces to make homes feel extra special at a difficult time. Many people were focusing on making those much-needed home improvements and revitalising the place they were spending so much time in, so Joanne expanded her offering into finishing touches with vases, pampas grass and artificial house plants taking over her shop.

Now, with restrictions lifted, Joanne is back to focusing on creating perfect posies and stunning sprays of foam flowers for her belated brides-to-be and is hopeful that weddings can once again be the perfect days that couples have longed for.

You can follow Foam Wedding Flowers & Gifts at www.instagram.com/foamweddingflowers