Wedding Wine Guide Q&A with Sarah Knowles part one!

bride and groom having a toast with wedding guests

Sarah Knowles MW joined The Wine Society in March 2014 and passed her Masters of Wine qualification in 2015. She is responsible for Champagne, North America and Italy, as well as overseeing the portfolio of sparkling wines and spirits; so, there really is no better person to be advising you and answering all of your wedding questions? Red or white for a meat course? Wine or Champagne for your wedding toast? Read our three part guide over the next three weeks (check back here every Friday) to have these questions answered! 

What wine trends are you seeing in 22/23 weddings?
English sparkling wine is gathering popularity as the fizz of choice for toasting the happy couple, and I suspect in this Platinum Jubilee year this trend will continue. That said, prosecco has just had a wonderful quality vintage in 2021 and the wines have never looked as good, so I suspect this trend will continue too…

For weddings in 2022 and into 2023 I suspect the trend of offering a rosé as well as a white and red will continue, with Southern French the most popular, but with great value to be found in Italy and Spain too.

Wedding cocktails are also on trend pioneered by Pimms, but with white Port and tonic or vermouth and soda, with fragrant herbal and citrus garnishes hot on the heels for a more individual and foodie take.

Greek whites and Italian reds are also starting to appear on more wedding tables as these naturally food friendly styles offer an alternative to the more classic French staples.

bride and groom embraced with a glass of champagne

How do you begin to choose which wines to buy/serve?
Choosing wines for a wedding can be tricky for many reasons. Trying to select wines that will potentially be served all day, with and without food, and to a wide range of guests with individual tastes can mean that couples opt for wines that they know will be crowd pleasing.

A great way to select wines is to order a case, invite the wedding party over, and try the wines together. Making a fun evening out of the decision can add to the whole wedding and garnering various family and friends' opinions may also help.

You could also taste with an expert to help guide you, for example, The Wine Society offers tastings at our showroom in Hertfordshire to member couples looking for the right wines. This sort of service can really help widen the wine styles you consider.

If you really do have a favourite wine – make sure you include it in your day, mine was a particular Champagne, and now whenever my husband and I have it, we call it our 'wedding wine' and share an extra toast!

To get around the issue of trying to please all my guests at my own wedding, I opted for two whites and two reds, putting all four wines on the tables so that my guests could make their own choice between differing styles. I was able to do this safe in the knowledge that The Wine Society would accept a proportion of returned stock on wedding orders.

Also don't forget sweet and fortified wines, we had port with cheese in the evening, which I decanted into decanters bought at charity shops. Not everyone had a glass, but those that did had a really memorable moment in the evening and a great pairing! I also went to a great wedding where the dessert was fresh strawberries and cream, and we all had a glass of Moscato d'Asti – the perfect sweet sparkling match – and the glass that we could all also keep for the toasts (the fact that it's lower in alcohol may be a plus point too, particularly towards the end of the day!).

How much wine should you buy?
You know your guests, make sure you count for those who might be driving or not drinking for any reason, and account for children, but then also try and total up the amount across the wines you really think your guests will drink. Opting for a bottle of head of red or white wine, plus toasts might be a bit ambitious if you also have a bar serving beer, or G+Ts, or have a wedding cocktail etc...

The Wine Society's advisers can give members great estimations of how much to buy if you let them know your numbers, and if you over order, you can always return full cases. The team can also let you know if the wines you have selected come in half or magnum sized bottles which could help.

Does price matter?
Weddings can cost a lot. The Wine Society offers wines at a huge range of price points from £5.95 all of which are endorsed by our expert buyers. There can be great value to be found under £10 and fantastic fine wines under £20. Price in itself doesn't have to be the deciding factor in your selection of the wines, if you have a budget in mind then our advisors will be able to find the right wines for you.

To save a little at my own wedding I really wanted Champagne for the toasts and for the initial post ceremony drinks. However, later in the afternoon, I swapped the Champagne out for a fantastic, but less expensive, sparkling wine which went down a storm! Also, within my two whites and two reds I had different prices covered so that the average bottle price suited our budget, but I could have a pair of wines above it, and a pair below.

Check out the County Wedding Magazine news headlines on Friday the 13th and Friday 20th May to read parts two and three. 

You may also be interested in

Women want a personal engagement ring not an expensive one

Women want a personal engagement ring not an expensive one

New research suggests a shift in how women approach one of the most traditional luxury jewellery purchases, with 75% saying they want an engagement ring to prioritise personal meaning over size or value. A study of 1,353 UK women carried out by 77 Diamonds* found that 75% say they would prioritise a personalised engagement ring over a larger or more expensive diamond. What seems to stand out is not a complete rejection of convention, but rather a rebalancing and reassessment of value. 59% of women say their preference still leans towards traditional ready-made ring designs, and only 11% want an entirely custom-made piece But the emotional drive behind preferences and purchasing decisions does appear to be changing with 30% expressing a desire for rings that carry additional meaning through small modifications, engravings or design adjustments.

READ ARTICLE

Perfect Wedding or Perfect Post? Gen Z Couples Feeling the Pressure

Perfect Wedding or Perfect Post? Gen Z Couples Feeling the Pressure

Wedding planning has always come with its pressures, but for Gen Z couples in 2026, the landscape has changed. Social media has transformed what should be a joyful, shared experience into a high-stakes performance. Scrolling Instagram, TikTok, and Pinterest can turn inspiration into comparison, pushing couples to measure their plans against celebrity weddings, curated feeds, and friends' picture-perfect posts. Grace Loves Lace, the Australian bridal brand known for effortless, movement-friendly dresses, has partnered with relationship therapist Amanda Lambros, who has over 25 years' experience, to explore how couples can navigate these pressures and enjoy the planning journey without burning out.

READ ARTICLE

One in seven couples choose sleep over sex on their wedding night

One in seven couples choose sleep over sex on their wedding night

As the UK's spring and summer wedding season begins, new research by Mattress Online suggests the traditional idea of a passion-filled wedding night doesn't always match reality, with one in six couples (15%) saying they did not have sex after their big day. To understand why, the bed experts also asked survey respondents what their reasoning was behind this. They also provided additional insight on the idea of the "wedding night" from Relationship Expert, Jenni Trent Hughes. The findings show that exhaustion was by far the most common factor, with more than two in five (44%) of couples saying they were simply too tired after the celebrations. As weddings often involve early starts, long days, emotional highs, and late nights, rest is a more realistic priority than romance once newlyweds are in bed.

READ ARTICLE

Common wedding planning mistakes that can ruin your photos, according to a photographer

Common wedding planning mistakes that can ruin your photos, according to a photographer

From rushed timelines to crammed shot lists, planning can have a big impact on how your wedding photos turn out. With the average UK wedding now costing £21,990, couples are investing heavily in a single day, with photography alone typically costing around £1,500, and often making up around 10% of the total budget. Behind that cost is far more than just the day itself. Photographers will often take between 5,000 and 7,000 images, narrowing these down to around 650–800 final shots,

READ ARTICLE

Follow Your Cheshire & Merseyside Wedding Magazine on YouTube

VISIT SITE

Follow Your Cheshire & Merseyside Wedding Magazine on Instagram

VISIT SITE

Subscribe to Your Cheshire & Merseyside Wedding Magazine for free

VISIT SITE

Submit your wedding to be featured in Your Cheshire & Merseyside Wedding Magazine

VISIT SITE