Bridal fashion news and inspiration

All the latest wedding fashion trends for the bride, bridesmaids, mother of the bride and grooms.

Tatty Devine unveil new Life Gives You Lemons and Underwater Love collections

With staycation bookings at an all-time high and summer (finally) here, Tatty Devine is launching a fun and fresh new collection next Tuesday 8th June consisting of picnic-inspired jewellery. Each piece is guaranteed to add a touch of sunshine to any big-day outfit and this colourful new addition follows the launch of their Underwater Love collection, perfect for honeymoons,inspired by the enchanting world hidden under the sea, symbolising a sense of escapism and fantasy, with new horizons and turning tides.... read more

Posted: 3 June 2021

We reveal the trends for bridal jewellery this year

With weddings finally back on again from June, guests are ready to dust off their hats and fascinators! Whilst the wedding dress (and occasion wear) is the number one thought when bridal shopping, here's a sparkly reminder how big-day jewellery for everyone in the bridal party also makes a statement. We caught up with a few of our favourite jewellery brands including Clio Saskia, Leo With Love, and Sif Jakobs Jewellery to chat about what's trending this year.... read more

Posted: 27 May 2021

The Rainbow Club x John Lewis & Partners Collection launches

The new Rainbow Club x John Lewis & Partners Collection has recently launched featuring fashion-forward bridal shoes finished with chiffon bows, 3D floral detailing, oversized pearls and diamanté straps. There are stylish choices for bridesmaids and mothers-of-the-bride. In other news for the brand, Rainbow Cub are helping brides-to-be put the love back into pre-loved with their Colour Studio service. The team can transform any pair of ivory Rainbow Club shoes into any colour, from neon brights to soft pastels.... read more

Posted: 20 May 2021

Arseniy Budrevich, founder of Budrevich Fine Jewellery Studio, talks trends

We catch up with Arseniy Budrevich, founder of Budrevich Fine Jewellery Studio, about which engagement ring and wedding band styles have stood the test of time. Each year, you'll see different pieces highlighted as the must-haves, thanks to celebrity engagements, royal weddings and even influencer input. After a chaotic 12 months where our much-loved weddings have been pretty much halted, we wanted to look and see which ring trends and styles can snapshot this highly unusual year...... read more

Posted: 13 May 2021

Intimissimi, Calzedonia and Tezenis brand sell on Next's e-commerce platform

Italian fashion group will sell its three lingerie and swimwear brands Intimissimi, Calzedonia and Tezenis on Next's e-commerce platform. The stunning Intimissimi collection comprises of premium lingerie and nightwear for him and her, perfect for the wedding night and honeymoon, whilst Calzedonia offers both chic and stylish swimwear and legwear. The cute Tezenis collection includes affordable, everyday wear for women, men and children and this partnership is available only in the UK and Republic of Ireland.... read more

Posted: 6 May 2021

Lingerie brand Pour Moi launches the Jess Wright Edit

Reality star and influencer Jess Wright has collaborated with global lingerie brand Pour Moi on a brand new Spring/Summer Edit, guaranteed to refresh your wardrobe with a great range of new Lingerie and Swimwear.  Whether you're looking for perfectly fitting bridal or honeymoon lingerie or swimwear, luxurious nightwear or you just want to refresh your Activewear wardrobe, Jess' Edit with Pour Moi has you covered!  Jess has hand-picked all her favourite styles from Pour Moi that embody who she is and is guaranteed to make you ooze with confidence. Jess illustrates body confidence with ease and champions woman empowerment, making her a perfect ambassador for Pour Moi, who pride themselves on catering for and championing all body shapes and sizes.... read more

Posted: 29 April 2021

Sif Jakobs Jewellery offers FREE personalised pendants for your favourite people

Award-winning Scandinavian brand Sif Jakobs Jewellery has launched the new 'SJJ x BFF' campaign which will see customers receive a free piece of jewellery when shopping the Follina collection. Celebrating friendship and love, the new promotion offers a way to provide some extra sparkle for somebody special in your life and is the perfect present for your bridesmaids. Until the end of April, with each purchase from the Follina collection you'll be sent a Follina Pianura Piccolo Pendant in the same metal as your personalised piece. A polished disc in sterling silver or yellow gold plate, the pendant will come engraved with a heart, ready for you to send to your special someone.... read more

Posted: 22 April 2021

We catch up with Chi Chi London about their top tips for spring weddings

We catch up with Chi Chi London about their top tips for wedding dressing this spring. Rose Adams tells us, "While it's no secret that summer is the most popular season for weddings, you might be surprised at just how beautiful a spring ceremony can be. From stunning blossom backdrops to cosy receptions, a wedding in spring is packed with unique possibilities. With a little extra planning, you can make your wedding special yet budget-friendly. We've created ten tips and tricks to make your spring wedding an unforgettable event.... read more

Posted: 16 April 2021

We chat to Sarah Barrett, creative director at Lyn Ashworth

Sarah Barrett, creative director at Lyn Ashworth is passionate about British bridal design making a big comeback this year and throughout 2021 that will herald a shift towards craftsmanship and sustainable bridal fashion. She tells us, "I believe there will be some good that will come out of the pandemic. Here at the Lyn Ashworth HQ, we're already working towards a trans-seasonal approach to bridal rather than the fast timelines, focussing on slow bridal fashion that's made-to-order. I believe we must look to stop over-creating and over-producing by having a more thoughtful approach to bridal fashion. Remembering what is beauty today, was beauty yesterday and will be beauty tomorrow."... read more

Posted: 1 April 2021

Jewellers Lark & Berry unveil new unisex collection called OMNIS

Just in time for spring, fine jewellery brand Lark & Berry introduces its new unisex OMNIS collection, featuring an array of 18-carat white and yellow gold pieces featuring cultured diamonds and stones. Modern meets vintage in this new collection. The bold lines and cutting contrasts of the new bangles, rings, studs and pendants were inspired by Art Deco architecture and artwork. There's a variety of stones to choose from including green emeralds, blue sapphires and classic fine diamonds. All OMNIS pieces are made-to-order upon purchase in keeping with the brand's commitment to upholding sustainable practices.... read more

Posted: 25 March 2021

Bridal shoe designer Diane Hassall unveils new pom pom style

These rose gold sandals decorated with pink and white pom poms, £295, are from the new-season bridal collection by shoe designer Diane Hassall. They can be customised with pom poms in an array of fun colours and are a must-buy for the return to wedding season. In other news, Diane has also unveiled a new collection of detachable bridal collars in a selection of colours and fabrics. There are cream organza, blush French lace and pastel blue French silk lace designs which will make a great addition to any bridal or bridesmaids' look.... read more

Posted: 18 March 2021

Freya Rose launches first capsule jewellery collection

A marriage made in heaven - these Deco Love earrings are from the Freya Rose Hakuro collection, the first capsule collection of luxurious and contemporary, demo-fine jewellery from the bridal shoe designer. Sterling silver and gold-plated pieces include Freya's signature freshwater and Tahitian pearls, as well as sparkling crystals, that can be found adorning her bridal shoe designs.Inspired by classic British techniques, these are unique designs, carefully constructed by hand. Drop hoop earrings, classic pearl studs and long crystal and pearl-drop earrings are hand-crafted in a soft palette of white, ivory, silver and rose.... read more

Posted: 11 March 2021

Accessorize and Sister Jane unveil Netflix-inspired collections

The latest collection for spring/summer 2021 from high street favourites Accessorize is inspired by historical drama The Crown. This pearly queen headband is a steal at just £18 while dresses in the latest collection by fashion brand Sister Jane are also inspired by a Netflix series, the much-loved Bridgerton. Perfect for brides, maids and mums, the period drama-style gowns feature statement puff sleeves, layered hems and come in sumptuous fabrics and a variety of soft colours.... read more

Posted: 4 March 2021

British brand Temperley London launches Wedding Wardrobe edit

Iconic British fashion brand Temperley London, known for their ethereal, bohemian-style embellished bridal dresses and evening gowns, has just launched a new concept, the Wedding Wardrobe edit. It's a selection of stunning styles suitable for brides, bridesmaids and guests taken from the Temperley London mainline and heritage collections for those who are searching for an understated look, perfect for a micro wedding. There are also stylish styles for mothers-of-the-bride (and groom) and great pieces for a honeymoon wardrobe too.... read more

Posted: 25 February 2021

New Sarah Vuong bridal jewellery collection unveils keepsake pieces

The stunning new Sarah Vuong bridal jewellery collection has recently launched selling a selection of exquisite jewellery items including these gold Eloise earrings, and hair accessories hand-finished with freshwater pearls and crystals. They make sentimental bridal keepsakes and great gift ideas for bridesmaids and mothers-of-the-bride (and groom), plus there's a style advice service available where brides can upload ideas and photographs to an online hub and in return, receive a personalised list of pieces to choose from.... read more

Posted: 18 February 2021

The Dress Tribe unveils diverse bridal brands

Recently launched bridal dress shopping concept The Dress Tribe unveils diverse and top-quality bridal designs from some of the top bridal designers around the world. This revolutionary site introduces brides to 52 of these designers including Bo & Luca, Suzanne Neville and Berta and the retailers that stock them. From romantic, ethereal gowns to fun party pieces, these fashion-forward styles offer something for every bride. There are sculpted silhouettes, short hemlines, statement sleeves and plenty more.... read more

Posted: 11 February 2021

Jewellers Fenton announce collaboration with Papier for Valentine's Day

Fine jewellers Fenton has announced a unique partnership with stationery brand Papier, co-creating an exclusive range that brings to life the much-loved marble designs of Fenton's recent 2020 book publishing Notes on Love. The Fenton x Papier Marble Hardback Notebook retails at £19.99, a great gift idea for mums and maids, and the Marble Notecards retail at £20, ideal for thanking your wedding guests. Fenton has also just unveiled The Star ring, a garnet stone surrounded by diamonds set in 18-carat yellow gold, rose gold or platinum, the perfect ring to propose with this Valentine's Day.... read more

Posted: 4 February 2021

Fine jewellery specialist Jerry Greig offers advice ahead of Valentine's Day

With the most romantic day of the year just around the corner, we catch up with independent fine jewellery specialist Jerry Greig for expert advice and top tips for those planning to propose and invest in an engagement ring this February. Where do you start in sourcing the perfect engagement ring? Firstly, decide whether the ring will be a surprise or whether you would like your partner to be involved in purchasing it. Designing and choosing a style together after the proposal is a magical experience and you can be confident that the ring will be perfect for them. If you're set on a surprise then do your research beforehand.... read more

Posted: 28 January 2021

Lingerie brand Pour Moi launches #GetYourWiggleOn and pledges money to charity

Lingerie and swimwear brand Pour Moi has just launched their new charity campaign, #GetYourWiggleOn and pledges to raise £50,000 for charities chosen by their customers. Pour Moi aims to counteract the negative association of the first month of the year with an energetic and fabulous campaign that everyone can get involved with! In 2021 Pour Moi is on a feel-good mission to help their customers embrace their bodies, inject some fun into getting active and to really get their wiggle on! With a 70% surge in activewear sales in 2020, it has become clear that during uncertain times, more people than ever are stepping up their exercise routines to de-stress and make themselves feel amazing.... read more

Posted: 19 January 2021

Grace Loves Lace unveil GRACE Mini collection

Australian bridal brand Grace Loves Lace has just unveiled GRACE Mini, their first children's collection of eight flowergirl gowns and 13 accessories created ethically and sustainably from bridal gown offcuts. The occasion dresses are designed for comfort made with stretchy materials and no zips, buttons or tight seams for girls aged two to seven years. To celebrate the launch, Grace Loves Lace has also launched a children's book called Tess and Her Dress which follows a young girls' journey of learning where her dress came from and a copy will be gifted with every purchase.... read more

Posted: 14 January 2021

DUNE London unveils 2021 Wedding Collection of bridal shoes and clutch bags

This week saw the launch of a beautiful 18-piece ivory satin bridal footwear collection alongside an exclusive range of matching clutch bags designed for brides to make an entrance on their big day. Dune London's signature shoes are reworked in luxury ivory satin, hand-embellished lace and delicately embellished sheer fabrics. Developed in varied heel heights and silhouettes, the SS21 wedding collection reflects the modern bride, whilst fully embracing femininity and romance.Must-have styles, such as a satin leg-tie sandal, diamante knot mule and square-toe flat sandal offer a new direction, whilst a fresh focus on bespoke, decorative details including crystal-encrusted flower corsages and iridescent mother of pearl embellishment continue to deliver that something special.... read more

Posted: 7 January 2021

Jewellers Taylor & Hart report 60% rise in ring purchases

Jewellers Taylor & Hart have reported a 60% rise in ring purchases for Christmas 2020 proposals and have unveiled their first ever trend report, predicting what's set to be popular in 2021.The uncertainty of this year has made customers commit to a more sustainable future. Lockdown has allowed people to take time out, thinking about design and self-expression. A craving for individuality is producing bolder and more diverse expressions of love. Lab-grown diamonds are now very popular as a more sustainable option for those looking to buy a new diamond. Forgoing the need to extract resources from untouched earth, lab-grown diamonds deliver top-quality stones with none of the geological impact.Promoting lab-grown diamonds and fair trade gold is a crucial example of how jewellery brands can lead through action.... read more

Posted: 31 December 2020

Pandora tops the list as the ultimate Christmas gift in Klarna research

Pandora is revealed as one of the most cherished Christmas gifts that consumers have ever received, according to new Klarna research. In a recent survey of 2,000 Klarna app users*, jewellery was the second most popular item that consumers considered as the best Christmas gift they'd ever received. At the top of this category, the majority of Christmas memories were linked to receiving a present from jewellers Pandora, with 14% of all jewellery memories mentioning the brand.... read more

Posted: 24 December 2020

Pop princess Kylie Minogue favours Lark & Berry jewellery

As the Fashion Editor here at County Wedding Magazines HQ, everyone knows that I am a big Kylie Minogue fan so when these images dropped into my inbox, I couldn't wait to share them with you! She chose jewellers Lark & Berry, the first designer fine jewellery brand in the world to use only cultured diamonds and stones, to select items from for a recent Christmas performance on Australian TV. She chose the beautiful Bow ring, Flora bracelet and Supernova diamond earrings to dazzle in, styled by Frank Strachan.... read more

Posted: 17 December 2020

Swarovski launches digital experience with a chance to win £1000 shopping spree

Swarovski has been Sparking Delight in people's lives for 125 years, aiming to initiate and ignite positivity and joyfulness by spreading delight in each and every moment. It's more than just a brand purpose, #SparkDelight has been deeply rooted within Swarovski's DNA since 1895.Swarovski's mission will be no different this Christmas. Throughout 2020 we have all had time to reflect on the small but important moments that spark happiness in our lives, and this festive season Swarovski wish to hear all about them. This message is today more meaningful than ever.... read more

Posted: 10 December 2020